Simmer Down, Employers – I’m Off the Job Market

Many of you have been keeping tabs on me with regards to my employment status, so I’m happy to report that I’ve been on an assignment with my new gig for the past week and a half. It’s been pretty awesome, I must say, and I’ve definitely found myself in good company. The job comes with decent pay, some excellent benefits and a whole slew of on-the-job training and experience.

I figured I’d post a short list of some responsibilities found in the job description. I’m certain I wasn’t the most qualified candidate, but I think I’m filling my role quite nicely.

  • Foster a healthy environment for one-on-one communication with team members.
  • Construct an array of engaging resources for the development and growth of team members.
  • Monitor work environment and ensure it is kept tidy and organized at all times.
  • Adhere to schedule and time restraints with promptness and punctuality.
  • Assess and diffuse hostile and chaotic situations at a moments notice.
  • Deal with unfavorable and unsatisfactory team output swiftly, ensuring to file the proper paperwork.
  • Frequently assess sentiment of team members and strive to keep morale high – deploying any means necessary, regardless of how off the wall a solution may seem.
  • Encourage communication of team members with internal and external communities.
  • Use expert discretion to provide additional resources when necessary – or when team members are particularly fussy that afternoon.

This is one fussy team member - wouldn't you agree?Who doesn’t have “fussy” “team members”? It’s been quite the learning experience being a stay-at-home daddy. I can’t tell you how many profound lessons this little guy teaches me every single day. Couple that with attempting to build my business in the flitters of silence found during nap times, it’s a recipe for a long, long day.

It’s been interesting to explain my daily workload to friends, particularly those without kids of their own. A list like this is hardly an exaggeration, and I often find myself completely drained at the end of the day. Is it worth it? You bet.

I go back and forth on creating a separate stream of tweets for all the amusing little stories that come out of our day together. But for now, just go ahead and follow my primary Twitter account for funny stories, silly observations and a daily spit up tabulation.

I’m Normally a Roller Coaster Fanatic

If you’ve caught even a single update over the past week or so, you’ll know my family has been experiencing quite a bit of change. Often shying away from monotony, I’m always excited to turn the page and see what’s behind the corner – but it’s all happened so fast. In an attempt to keep you all in the loop, I’m going to post just a quick recap of all that’s going on – and I’ll expand as we have time.

Tyson is Here!

Tyson Robert RomackIn a strange turn of events, Tyson was delivered via c-section last Wednesday, November 23rd, at 9:14AM. Our little guy weighed in at five pounds and four ounces, and measured 18.5 inches in length. I’ll most certainly delve into more of the labor and delivery stories – because there certainly are plenty – but long story short, Tyson was diagnosed with IUGR, or intrauterine growth restriction, and the nourishment needed to keep him growing and thriving was unattainable in the womb.

Taking him last Wednesday was an incredible call on the part of our OB – our long journey is just now beginning regarding Ty’s health. A 10% weight reduction is normal after birth, as most babies easily regain those pounds after a healthy feeding cycle begins during the first two weeks. But – Tyson’s low weight makes each ounce count even more, and he’s now down 12% since last Wednesday. Holding a tiny four pound and ten ounce baby is certainly adorable, but he’s absolutely going to have to pack on the poundage over the next couple days. Weight checks every 48 hours, nursing every two hours and a half ounce of supplemental formula four times daily are the first non-invasive steps to make that happen. Given his diagnosis, we don’t want him back in a hospital on IVs and feeding tubes, so we’re working around the clock to keep him fed, but also nice and toasty, as being cold and self-warming burns off so many calories.

More updates on all of this tomorrow.

Parking a Stroller in the Unemployment Line

I got the unexpected, and quite unfortunate, call last Monday that I was being laid off due to some lost work and budget issues. Many of you know that I’ve worked for my buddy and partner, Ross, for the past year, and we served local businesses with their digital and social media marketing needs. It’s been a blast. But – with the departure of a client comes a decline in that business, and sad as it may be, my full-time involvement just wasn’t possible anymore.

As I cozied up to the idea of a part-time job, the opportunity started looking a lot less likely as I fleshed it out with my partner. Money just wasn’t there, and in a very difficult and heart wrenching decision, I gave my formal decision yesterday to step away altogether. No hard feelings between Ross and I – just business.

I don’t know where that has us, to be honest, but I’m not terrified just yet. I believe in my abilities, but more importantly, I believe in the opportunity that exists around this local community. Now, more than ever, the ideas and concepts I’ve invested in so fully are most important to local businesses, and I’m going to move full force into what all I can offer them. I’m expecting great things – so hold on for more news on all of this soon, too.

Can I See My Son?

I’ve gotten this question quite a bit over the past couple of days. I realize my last post ranted and raved on the excellent progress being made through my recovery, but the fact is that I’ve experienced sharp declines in my eyesight, actually, and I’m seeing almost as poorly as I did before the surgery. We are completely unsure of why that is – but I do have appointments with a few of my doctors this afternoon.

I’ve seen Tyson’s nose, a few pictures (that I suspect I’m not fully seeing), and the occasional glimpse at his hands and feet, but I’ve yet to see the whole enchilada. I’m holding out hope that this journey with my eyesight isn’t over yet – and, while I want positive and constructive answers from my docs today, I just want *ANY* answers. I want to see straight into my son’s eyes – that’s what I really want.

All that being said, I came to the realization yesterday that, as difficult as this is to say, and even more difficult to fully believe, I don’t need to see Tyson’s face to know how much I love him and need him in my life. Seeing him, as awesome as it will be, doesn’t make me more or less of his father. I love this little guy with all I’ve got, and with each coo, whimper, whine, cry, and even dirty diaper, he melts our hearts just a little bit more.

I’ll keep you updated on what my doctors say this afternoon. I’m hopeful, but also completely willing to submit to disappointing news, as well.

Give a Mouse a Cookie: How Baked Goods and Great Content Go Together

Below is an article published on The One Forward, a new community and project I’m involved with, which is directly tied to my business. Content marketing and community management may not be your thing – but The One Forward focuses on helping folks harness their writing and socialization skills to change the digital strategy for brands and businesses, as well as make some extra cash. If you blog, tweet, update and the like, maybe this is something you’d dig. Click the links found in this post to learn more about what we do – or just support the effort. Hope to see you all there!

If you give a mouse a cookie, he’s going to ask for a glass of milk. When you give him the milk, he’ll probably ask you for a straw. When he’s finished, he’ll ask for a napkin. Then, he’ll want to look in the mirror to make sure he does not have a milk mustache.” – “If You Give a Mouse a Cookie” by Laura Numeroff

If you give a mouse a cookieWhether your web audience and customer base have a sweet tooth or not, this classic children’s story by Laura Numeroff is an intriguing cross-segment into exactly how your content and community play out for consumers. Much like your physical offerings or storefront, prospects and customers come with needs and expectations, and much like the boy catered to this persistent little rodent, your job is to strategically answer those questions and fulfill their needs – even before a sale goes down.

Your content is akin to those freshly baked, ooey, gooey chocolate chip cookies straight out of the oven. You know the kind, where the sweet aroma has your neighbors acting like your best buddy. Content must be crafted in such a way that you have your audience practically salivating, or at least bookmarking and subscribing to your site, ready and waiting to catch another morsel from you.

It’s not enough to write eloquently or sprinkle enough buzz and hype words to catch attention. You have to get your audience to see you know what you’re talking about and can help them with anything they need. Mrs. Fields has established quite a name for being one of the best cookies on the market – and it’s time you start peering over her shoulder to get a peek at the recipe.

If you keep reading the story, you find that the mouse has cleaned the boy’s home, taken a nap, drawn some pictures and, wouldn’t you have it, is ready for more milk and cookies – and all from the momentum of that first cookie. This is just human nature at work. We are relationally-oriented and your customers want to stick with you after the initial buy-in – the question is, do you cultivate a community that fosters this need? Are you building trust and authority with every single word you pen?

You may be Betty Crocker’s second cousin or the guy who fumbles when pouring a bowl of cereal, but I can assure you that baking cookies, or crafting compelling content, is not outside your reach. The One Forward was established to get you in the kitchen, slap an apron on you and get you churning out “cookies” for your audience – and have them asking for the recipe when it’s all said and done.

If you like what we’re cooking and want to stir the batter with us, we’d love for you to subscribe to our blog and follow us on Twitter, where you’ll be given the utensils to make mouths water and turn your leads into loyalists. Our blog, which is located here, will be having a grand opening next week and you’re our guest of honor. Stay in touch with us and we’ll make sure you’re the first to know when the kitchen’s ready.

What are your “cookies”? Are there some bite-sized tidbits you can share with your audience? Let’s work together to send an infectious scent wafting across the Internet.